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Highlight on the trusted and the most loved brand by people globally – HM !!


  • Hennes & Mauritz AB, known as H&M is a Swedish multinational clothing-retail company.
  • It is immensely famous for its fabulous clothing for everyone, irrespective of age and gender.
  • HM is the second-largest global clothing-retail company.
  • Erling Persson founded this company.
  • The company is currently being run by Stefan Persson and Helena Helmersson.
  • According to the current statistics, HM has over 4,000+ stores.


  • H&M
  • COS
  • Monki
  • Weekday
  • & Other Stories
  • Afound
  • H&M Home

Let’s just dive deeper into the company’s brand :


COS - HM Brand
  • COS is a London based store, launched on Regent Street in the year 2007.
  • The brand launched its online store in the year 2011.
  • It is currently available in Europe, Asia, North America, the Middle East, and Australia.
  • COS drives in the concept of minimalist style, inspired by architecture, graphics, and design.
  • They offer clothing essentials for all, that are lively beyond the season.
  • COS has 250+ stores all over the world.


Monki - HM Brand
  • Monki launched its first store in the Swedish city of Gothenburg in 2006.
  • It joined the H&M group in the year 2008.
  • The brand is present across Europe and Asia.
  • Its concept is such that believes in presenting themselves to the world with not so ordinary stuff.
  • Monki has 120+ stores around the world.


Weekday Brand
  • Weekday was established in the year 2000.
  • A Swedish street/fashion brand influenced by youth culture and street style.
  • The brand offers a unique retail experience to both men and women with its collection as well as with a selection of external brands.
  • Weekday currently has 50+ stores around the world.
& Other Stories
  • & Other Stories was launched in the year 2013.
  • This brand is only for women globally.
  • They offer a wide range of fashion and accessories for women.
  • Their product range includes women’s clothing, shoes, bags, accessories, and beauty products.
  • & Other Stories has 70+ stores in the world.


  • ARKET launched the first store on Regent Street in London and also online in 2017.
  • The brand also has its stores in Copenhagen, Brussels, and Munich.
  • Its head office is located at Maria Skolgata 83 in Stockholm.
  • The brand carries a modern-day concept.
  • ARKET around the world currently has 20+ stores.


  • Afound was founded in the year 2018.
  • At Drottninggatan in Stockholm, their store opened.
  • It also made its online presence in Netherlands, Germany, and Austria.
  • The brand offers a wide range of fashion, sports and beauty brands.
  • Afound currently runs 6 stores around the world.

H&M Home

H&M Home
  • As a home textile concept, H&M Home was launched online in the year 2009.
  • H&M Home is a global interior brand within H&M Group.
  • Back in the year 2018, the brand opened its first separate store.
  • As an interior design brand, it offers elegant decor and accessories for rooms.
  • As of now, H&M has more than 350+ stores all over the world.


H&M is a clothing store that offers everyone apparel, accessories, and even interior design decor. It is the most beloved brand by people. They offer products to every age group and gender. Due to their elegant, comfortable, and durable products, H&M Group has built trust among their customers. H&M and its other brands are well known and popular among the youth. Read the full blog to know about them!

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